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Our Story

EUPHORIUM is a distinctive brand that specializes in gold-plated jewelry. An all-Armenian company; setting its commitment to bring to the local market a unique product design and a style of jewelry that is “loved worldwide” from London's chic streets to the vibrant lanes of Osaka, Japan. All this through our especially designed website that brings online shopping experience to its best. With its exquisite collections, amazing variety and remarkable Statement jewelries, invites all to charm with the sparkle of 24 Karat Gold.

Our brand name EUPHORIUM derives from euphoros, a Greek word that means "healthy". It is the experience of being in a state of pleasure, excitement and intense feelings of well-being and happiness. 

At EUPHORIUM we believe that Fashion isn't a set of rules to be followed. It's the statement you make as you move through the world, the narrative you shape with every detail of your life.  Our slogan to embrace “The Spirit Of A Modern Goddess” is an invitation to adapt your own unique style and perspective, and an inspiration for all women to celebrate self-expression and represent ideals such as charm and beauty. We believe that fashion goes beyond clothing - it is a way of life. Welcome the philosophy of living fashion, where fashion extends to the accessories you wear. 

Our handcrafted jewelry has been an icon of style worldwide for more than a decade, and now it is available in Armenia and very soon to the surrounding region. With a custom plating technique perfected by artisans in Lebanon, EUPHORIUM ensures that each piece radiates the shimmering allure of 99.9% Pure Gold which is plated over a base of Brass "Yellow Copper" - a non-allergic and light weighted metal - reflects a fusion of artistry and quality. The Silver colored items in our Store are Palladium White-Gold plated Brass.

We collaborate with independent designers from across the globe to meticulously design and create our incredible pieces.